This track came out earlier this year, and it’s unusual to see the music video appearing only now - but it was seriously worth it. Some of the shots are so beautiful, and the music has a few breaks in it that aren’t in the original track which allows for some really wonderful spaces for thought and a chance to capture some essences of peace and serenity in South Korea where it is set. Jonas Lindstroem, the director, really gave us some visual treats in this video.
Straight from the start the drama of the reveal is teased. With the fans moving ever so slightly just because they are being held in place. Like a show that’s about to begin.
The haziness around the edges of the night time street lighting makes you feel intoxicated. The colours are so vivid it makes you fall in love with the city lights again.
And the moves are interesting, bouncing from the ground, against the walls, until you reach this shot of him leaning back. It’s a real moment of ecstasy and happiness.
Oh and these looks on a red plush carpet. I mean…
This is the best shot out of the whole video. The lighting softly illuminates her face whilst keeping the silhouette of the outfit. And that outfit is just a wonderfully textured piece. The lipstick is a perfect shade of glossy red. And the camera angle allows for the layers of the fabric to fit in the tight frame crop and to be fully appreciated. Perfection.
Directed by Jonas Lindstroem. Cinematography by Nicolai Niermann. Produced by Iconoclast